A water-only café serving filtered New York City tap water is facing a wave of criticism for its overpriced, artisanal H20.
Molecule, which recently opened in Manhattan’s East Village, charges $2.50 per 16-ounce glass of water treated with its custom-built, $25,000 purifier.
It’s “a cocktail bar for water enthusiasts,” the Wall Street Journal said in its profile. “Patrons can order a shot of vitamins A, B, C, D and E or a mixture of roots, herbs, fruits and mushrooms blended in blasts called ‘energy,’ ‘immunity’ and ‘skin, hair and nails’ to add to their water.”
If it gives them pleasure, more power to them. Still, NYC has some of the best tap water in the country, and I wonder if they can tell the difference…and certainly there would be no noticeable health benefits.
If it makes them happy, go for it. Me I’d just as soon drink from the hose!