I’ve almost finished reading it, and I suspect I might pull a few excerpts from it to play with, but REALLY it is Amazing.
Take this page:
#3:DON’T ASSUME THE FACTS – AND DON’T WAIT FOR THEM
Experience tells us that the specific facts of a high-profile gun incident are revealed over time. If we jump
to conclusions about those details, we could find ourselves at odds with reality as events unfold.
So, the smartest thing to do is avoid linking our message and arguments to any one set of partially-revealed facts. We shouldn’t assume the facts.
But, we also shouldn’t argue ourselves into inaction while we await clarity about details.
The clearest course is to advance our core message about preventing gun violence independent of
facts that may shift on us over time. (“While we don’t know the specifics of this tragedy, we know far
too many people are killed by weak gun laws in this country.”)
Of course, once a fact is clearly established, it makes sense to rely on it to advance your case
They aren’t even trying to conceal it. Avoid facts and logic, play on emotion, and dance in blood. There are a handful of foot-notes that appear to reference “Studies”, I haven’t checked those out, but about 80% of the book simply outright states “Facts” without attribution or support….which makes sense as many parts advise activists to avoid statistics and focus on loaded bleeding heart phrases like this one that has so far appeared TWICE in the pamphlet.
Just imagine the pain that a mother or father feels when their young child is gunned down.
Still I suspect the foot-notes that ARE there are a who’s who of Bloomberg and Joyce Money funded “Studies”. This is quite impressive!
Well everybody, we have a reading assignment!